Management and Board of Directors

Mr. Roger has over 25 years of experience in telecommunications, specializing in marketing, product development, innovation, strategy, and P\&L management. Since March 2025, he has been a Partner at Claure Capital. He was previously CMO at TelevisaUnivision (2022–2025), where he launched the Vix streaming service, and Global CMO at WeWork in 2020, leading its turnaround and IPO. He also served as CMO at Sprint, contributing to its merger with T-Mobile, and held key marketing roles at Tim Brasil and Vivo. He began his career at DiamondCluster (now Oliver Wyman). Roger holds business degrees from ESADE, with further studies at UCLA, IESE, and Wharton. He also served on the boards of Millicom and Oi.

Holding a degree in Economics from Insper, Felipe has over 20 years of experience in investments and operations. He has worked in companies such as Telefonica, E-bricks, Grupo RBS, and Louis Dreyfus. Currently, he is a partner at eB Capital, CFO and Investor Relations Officer.

Executive with an Executive MBA from COPPEAD/UFRJ and over 20 years of experience in the telecommunications and technology sectors. Has led commercial operations, sales strategy, channel management, customer experience, and market expansion at mid- and large-cap companies such as Nio Internet, Oi, and Americanet. At Oi, served as National Director of Sales and Customer Service, overseeing the customer journey, sales channels, and revenue growth for the Oi Fibra segment, which reached R$4.42 billion in 2023. Previously held the role of Regional Director, playing a key role in expanding the fiber-optic customer base to over 4.2 million. At Americanet, was National Executive Director of B2C, leading operational integration during the pre-merger phase with Vero. Drove brand consolidation, customer-base growth, and revenue acceleration, achieving R$1.6 billion in 2023.

Business executive with more than 25 years of experience in the Telecommunications, Information Technology, and Financial Services sectors, leading core areas such as Business Development, Sales, Marketing, Channels, Customer Care, Portfolio Management, Market Intelligence, and Customer Experience. Extensive experience working cross-functionally with Engineering, Legal, Human Resources, IT, Operations, and Finance teams. Strong expertise in managing the customer journey across B2B, B2C, and SME markets, with a focus on segmentation, pricing strategies, offer development, and channel management. Also led digital transformation initiatives, including process automation, sales force digitalization, and data-driven decision-making to improve operational efficiency and drive revenue growth. Successfully led the implementation of performance management platforms and tools, including Business Intelligence (BI), Customer Relationship Management (CRM), pipeline management, sales forecasting, and KPI-based performance monitoring.

Décio is an electrical engineer with more than 25 years of experience in the telecommunications sector. He has held technical leadership roles at companies such as Cabo Telecom, TriplePlay/Grupo Conexão, and Alares, where he served as Engineering Director (CTO). A specialist in organizational restructuring, M&A integration, and network expansion and modernization projects, he holds a solid academic background from UFRN, including a postgraduate degree in Production Engineering – Strategic Management.

Leonardo Contrucci is an executive with over 20 years of experience in telecommunications, media, and technology, having previously worked at companies such as Gt7, Estadão, Claro, and Vivo. He holds a degree in Business Administration from PUC-SP, an MBA in Marketing from ESPM, and executive specializations from the Wharton School, IMD, and Fundação Dom Cabral.

The Director of People and Management at Alloha Fibra, has over 20 years of experience in shared services management, HR, business unit management, logistics, and marketing. He has practical experience in team consolidation and delivering results in all regions of Brazil and Latin America, North America, Europe, and Asia. He has worked for companies such as Magnesita, Allis, Michael Page, and others. He holds a degree in Business Administration from the Catholic University of Pernambuco with an extension in strategic marketing from the University of California and an MBA in Marketing from FGV.

Eduardo is a founding partner and CEO of eB Capital. He began his career in 2001 at Booz Allen Hamilton in the USA as a consultant. Before joining Grupo RBS, he was part of Delphi Corporation as a senior financial analyst and served as the managing director of the non-traditional media company, BoxTop Media.
Subsequently, Eduardo served as the CEO of Grupo RBS, one of Brazil’s leading multimedia conglomerates with a wide range of diversified assets. Eduardo is a graduate of PUC RS and holds an MBA from Harvard Business School in Boston, MA.

Pedro is a founding partner of eB Capital. He began his career in 1971 as a civil servant at Banco do Brasil. Subsequently, Pedro had a long and successful career in the public sector, culminating as Chief of Staff to the presidency of Fernando Henrique Cardoso. Additionally, Pedro served as CEO and Chairman of BRF, CEO of Petrobras, Bunge Brasil, and Grupo RBS. He is a highly recognized and respected executive in Brazil. Pedro is a graduate of the University of Brasília.

Guilherme Nascimento Robortella is an executive with extensive experience in financial management and corporate administration within the business services sector. He serves as Chief Financial Officer (CFO) of GPS Participações e Empreendimentos S.A., a publicly traded company listed on B3, the Brazilian stock exchange. In addition to his responsibilities at the company, he serves in management roles across several group subsidiaries, including TOP Service Serviços e Sistemas S.A. and its affiliated companies, as well as In-Haus Industrial e Serviços de Logística Ltda. In these positions, he is responsible for overseeing and monitoring the financial and administrative activities of these entities, contributing to their operational efficiency and strategic development.

Mr. Roger has over 25 years of experience in telecommunications, specializing in marketing, product development, innovation, strategy, and P\&L management. Since March 2025, he has been a Partner at Claure Capital. He was previously CMO at TelevisaUnivision (2022–2025), where he launched the Vix streaming service, and Global CMO at WeWork in 2020, leading its turnaround and IPO. He also served as CMO at Sprint, contributing to its merger with T-Mobile, and held key marketing roles at Tim Brasil and Vivo. He began his career at DiamondCluster (now Oliver Wyman). Roger holds business degrees from ESADE, with further studies at UCLA, IESE, and Wharton. He also served on the boards of Millicom and Oi.

Founder of Sumicity, Vicente has extensive experience with Internet Service Providers (ISP). Since the acquisition of Sumicity by Alloha, he has been serving on the board and providing guidance in the acquisition of New Business ventures.

Holds a degree in Business Administration from Fundação Getúlio Vargas and has a background in Finance and Economics from the MBA program at the University of São Paulo. He is a partner at Neo Investimentos. He served as Chief Executive Officer of Allis Luandre Soluções em Trade e Pessoas Ltda. for 5 (five) years, and prior to that, held positions within the same company as VP Sales & Marketing for 1 (one) year and 11 (eleven) months, and as Chief Financial Officer for 1 (one) year and 9 (nine) months. He was a member of the Board of Directors of Unipar Carbocloro S.A. for a period of 2 (two) years and 5 (five) months, starting in April 2014.
Before that, he also worked as Chief Financial Officer at Churrascaria Fogo de Chão Ltda. and as Vice President Executive, Commercial Manager, and Treasurer and Working Capital Coordinator at América Latina Logística for a total period of 7 (seven) years and 5 (five) months.